Top Beauty & Cosmetics Websites in Mexico

Name: Top websites in Mexico (Beauty & Cosmetics)
Creator: Semrush
License: https://tool3.malikdev.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Mexico, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.es

3.17M

11.43%362.8K

88.57%2.81M

↓31.72%

↑85.65%

Search

glamour.mx

1.16M

4.03%46.89K

95.97%1.12M

↑68.47%

↓6.95%

Direct

sephora.com.mx

748.4K

14.77%110.58K

85.23%637.83K

↓20.52%

↓6.46%

Direct

yesstyle.com

580.98K

14.95%86.83K

85.05%494.15K

↓23.73%

↑78.24%

Direct

sallymexico.com

505.51K

7.8%39.45K

92.2%466.06K

↑17.11%

↑26.81%

Direct

ufra.com.mx

465.36K

11.82%55K

88.18%410.37K

↓36.17%

↑38.88%

Direct

fragrantica.com

459.09K

17.27%79.3K

82.73%379.79K

↓14.73%

↑44.17%

Search

nivea.com.mx

354.75K

2.82%10K

97.18%344.75K

↑140.71%

↓51.61%

Direct

oriflame.com

288.45K

17.05%49.17K

82.95%239.27K

↑30.45%

↓22.32%

Direct

garnier.com.mx

286.99K

2.35%6.73K

97.65%280.26K

↑46.38%

↓47.61%

Direct

perfectcorp.com

230.77K

19.57%45.17K

80.43%185.6K

↓36.82%

↑34.34%

Search

fragrancenet.mx

229.8K

15.12%34.74K

84.88%195.05K

↓38.61%

↓19.75%

Direct

fuller.com.mx

213.4K

7.06%15.08K

92.94%198.32K

↑22.74%

↓0.35%

Direct

agendapro.com

212.19K

39.13%83.03K

60.87%129.17K

↓25.36%

↑13.72%

Direct

stylevana.com

207.58K

14.95%31.03K

85.05%176.55K

↑16.52%

↑2,166.08%

Direct

natura.com.mx

194.97K

23.52%45.85K

76.48%149.12K

↓66.54%

↓44.86%

Direct

fraiche.com.mx

182.93K

13%23.78K

87%159.16K

↓42.52%

↓18.15%

Direct

natura.com

176.88K

35.29%62.42K

64.71%114.46K

↓47.59%

↑124.06%

Direct

dax.com.mx

174.27K

11.16%19.46K

88.84%154.82K

↓3.97%

↑364.64%

Direct

loreal-paris.com.mx

170.25K

7.47%12.72K

92.53%157.53K

↓5.36%

↓74.38%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Mexico on February 2026

As of February 2026, fragrantica.es leads Beauty & Cosmetics in Mexico with 3.17M monthly visits. Its audience skews mobile-first (11.43% desktop / 11.43% mobile), and traffic is down month over month -31.72% and up year over year 85.65%. glamour.mx holds second with 1.16M visits and a mobile-leaning mix (4.03% desktop / 95.97% mobile), while sephora.com.mx ranks third with 748.4K visits.

Across the leaders, wisebarber.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (92.86%). Momentum favors wella.com in the latest month (3,052.81%), while skinlovers.com.mx shows the steepest pullback.

Acquisition patterns also differ: fragrantica.es is driven primarily by search, fragrantica.es by direct, and fragrantica.es by referral; overall, 78 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Mexico