Top Beauty & Cosmetics Websites in Latvia

Name: Top websites in Latvia (Beauty & Cosmetics)
Creator: Semrush
License: https://tool3.malikdev.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Latvia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

drogas.lv

82.85K

70.42%58.34K

29.58%24.51K

↓54.34%

↓14.38%

Direct

douglas.lv

70.39K

67.93%47.82K

32.07%22.57K

↓34.45%

↓1.47%

Direct

fragrantica.com

38.2K

57.01%21.78K

42.99%16.42K

↓6.76%

↑53.84%

Direct

stylevana.com

34.25K

10.92%3.74K

89.08%30.51K

↓9.89%

↑445.74%

Direct

fragrantica.ru

21.03K

41.24%8.67K

58.76%12.36K

↓42.79%

↓4.25%

Direct

boots.com

9K

86.44%7.78K

13.56%1.22K

↑171.72%

↑5.55%

Referral

madaracosmetics.com

8.83K

58.62%5.18K

41.38%3.65K

↓45.97%

↓35.74%

Direct

loccitane.com

8.53K

26.81%2.29K

73.19%6.25K

↑95.46%

↑1.03%

Direct

klipshop.lv

8.26K

29.12%2.41K

70.88%5.86K

↑19.69%

↓21.28%

Direct

goldapple.ru

7.82K

86.44%6.76K

13.56%1.06K

↓0.43%

↑201.19%

Direct

cremedelacreme.shop

7.5K

92.93%6.97K

7.07%530

↓16.26%

↑6.55%

Direct

cultbeauty.com

7.26K

100%7.26K

-

↓38.09%

↑37.05%

Direct

tallink.com

7.26K

65.4%4.75K

34.6%2.51K

↓29.96%

↓16.8%

Direct

loverte.com

6.01K

72.89%4.38K

27.11%1.63K

↑2.63%

↓23%

Direct

silmachy.lv

5.32K

75.87%4.04K

24.13%1.28K

↓45.75%

↑80.4%

Direct

topbeauty.lv

5.25K

62.15%3.27K

37.85%1.99K

↓21.44%

↑5.75%

Paid

yesstyle.com

4.87K

89.22%4.34K

10.78%525

↓28.53%

↓15.81%

Direct

avon.lv

4.81K

100%4.81K

-

↑4.32%

↓14.01%

Direct

avon-brochure.com

4.14K

35.35%1.46K

64.65%2.68K

↑621.6%

↓50.18%

Direct

randewoo.ru

4.02K

22.83%917

77.17%3.1K

↑75.49%

↑108.25%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Latvia on February 2026

As of February 2026, drogas.lv leads Beauty & Cosmetics in Latvia with 82.85K monthly visits. Its audience skews desktop-first (70.42% desktop / 70.42% mobile), and traffic is down month over month -54.34% and down year over year -14.38%. douglas.lv holds second with 70.39K visits and a desktop-leaning mix (67.93% desktop / 32.07% mobile), while fragrantica.com ranks third with 38.2K visits.

Across the leaders, giftsandcare.com is the most mobile-first (100% of visits), whereas cultbeauty.com is the most desktop-reliant (100%). Momentum favors makeupforever.com in the latest month (103,000%), while arcticfoxhaircolor.com shows the steepest pullback.

Acquisition patterns also differ: drogas.lv is driven primarily by search, drogas.lv by direct, and drogas.lv by referral; overall, 52 of the top 100 sites are direct-led, 38 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Latvia