Top Travel & Tourism Websites in Singapore

Name: Top websites in Singapore (Travel & Tourism)
Creator: Semrush
License: https://tool3.malikdev.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Singapore, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

6.4M

63.11%4.04M

36.89%2.36M

↓13.06%

↑75.39%

Direct

agoda.com

1.66M

47.05%779.55K

52.95%877.46K

↓33.57%

↑13.03%

Direct

booking.com

1.57M

47.67%747.19K

52.33%820.23K

↓6.36%

↑7.09%

Direct

klook.com

1.36M

48.51%659.76K

51.49%700.3K

↓28.3%

↓7.45%

Direct

milelion.com

975.77K

23.31%227.41K

76.69%748.36K

↓7.12%

↑13.7%

Direct

flyscoot.com

840.33K

47.56%399.68K

52.44%440.66K

↓24.16%

↓2.16%

Direct

skyscanner.com.sg

698.61K

64.83%452.93K

35.17%245.68K

↓50.91%

↑9.15%

Direct

tripadvisor.com.sg

551.34K

54.1%298.29K

45.9%253.05K

↓20.97%

↓23.2%

Search

airbnb.com.sg

526.72K

60.19%317.05K

39.81%209.67K

↓11.86%

↓0.63%

Direct

traveloka.com

521.42K

33.14%172.81K

66.86%348.6K

↓34.23%

↑36.29%

Direct

sistic.com.sg

421.63K

30.93%130.42K

69.07%291.21K

↓20.1%

↓1.58%

Direct

tripadvisor.com

387.98K

41.84%162.33K

58.16%225.65K

↓11.52%

↓32.28%

Search

marinabaysands.com

374.29K

23.33%87.33K

76.67%286.95K

↑59.04%

↑5.54%

Search

ctrip.com

370.2K

83.08%307.55K

16.92%62.65K

↑3.67%

↑11.09%

Direct

flightaware.com

315.61K

23.37%73.76K

76.63%241.86K

↓20.84%

↑9.49%

Search

americanexpress.com

305.25K

39.64%121.01K

60.36%184.24K

↓5.66%

↑38.88%

Direct

marriott.com

284.03K

54.95%156.08K

45.05%127.95K

↓37.4%

↑17.48%

Direct

cathaypacific.com

272.89K

44.77%122.17K

55.23%150.72K

↓39.04%

↑26.55%

Direct

getyourguide.com

258.67K

43.31%112.03K

56.69%146.64K

↓14.95%

↑52.5%

Direct

sentosa.com.sg

256.02K

17.24%44.14K

82.76%211.89K

↓17.84%

↓8.18%

Direct

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Key Insights on Top Travel & Tourism Websites in Singapore on February 2026

As of February 2026, trip.com leads Travel & Tourism in Singapore with 6.4M monthly visits. Its audience skews desktop-first (63.11% desktop / 63.11% mobile), and traffic is down month over month -13.06% and up year over year 75.39%. agoda.com holds second with 1.66M visits and a mobile-leaning mix (47.05% desktop / 52.95% mobile), while booking.com ranks third with 1.57M visits.

Across the leaders, skijalistasrbije.rs is the most mobile-first (100% of visits), whereas 12306.cn is the most desktop-reliant (92.75%). Momentum favors cozycozy.com in the latest month (1,919.35%), while rwgenting.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 78 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Singapore