Top Apparel & Fashion Websites in Serbia

Name: Top websites in Serbia (Apparel & Fashion)
Creator: Semrush
License: https://tool3.malikdev.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Serbia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

planetasport.rs

1.65M

6.02%99.04K

93.98%1.55M

↓26.29%

↑0.98%

Direct

sinsay.com

1.28M

4.95%63.2K

95.05%1.21M

↓35.08%

↑35.95%

Direct

sportvision.rs

891.58K

14.31%127.6K

85.69%763.98K

↓29.98%

↑3.87%

Direct

zara.com

653.9K

17.74%116.03K

82.26%537.88K

↑2.46%

↓13.46%

Direct

fashionandfriends.com

639.13K

20.11%128.51K

79.89%510.61K

↓45.75%

↓18.12%

Direct

mojekrpice.rs

616.89K

16.53%102K

83.47%514.89K

↓40.02%

↓31.18%

Direct

threads.com

572K

20.14%115.22K

79.86%456.78K

↓24.43%

↑64,656.66%

Direct

n-sport.net

544.9K

13.01%70.89K

86.99%474.01K

↓33.03%

↓34.3%

Direct

reserved.com

516.46K

8.03%41.47K

91.97%474.99K

↓46.2%

↑50.82%

Direct

obucametro.rs

389.68K

5.09%19.84K

94.91%369.85K

↓51.18%

↓4.76%

Direct

beosport.com

345.12K

19.14%66.05K

80.86%279.07K

↓45.99%

↑12.96%

Direct

stradivarius.com

283.71K

24.54%69.62K

75.46%214.09K

↑48.61%

↑98.81%

Direct

ccc.eu

278.67K

8.68%24.18K

91.32%254.49K

↓62.88%

↑30.41%

Direct

psfashion.com

222.66K

18.02%40.12K

81.98%182.53K

↓61.68%

↑18.92%

Direct

hm.com

220.84K

22.27%49.18K

77.73%171.66K

↓49.49%

↓22.79%

Direct

shein.com

217.37K

11.44%24.87K

88.56%192.5K

↑11%

↑186.64%

Direct

officeshoes.rs

216.87K

16.08%34.88K

83.92%181.99K

↓71.04%

↓5.9%

Direct

mohito.com

192.26K

6.02%11.58K

93.98%180.68K

↓65.66%

↑11.02%

Direct

legend.rs

162.22K

9.63%15.62K

90.37%146.61K

↑34.78%

↑1.47%

Direct

housebrand.com

152.38K

6.89%10.49K

93.11%141.89K

↓42.98%

↑34.77%

Direct

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Key Insights on Top Apparel & Fashion Websites in Serbia on February 2026

As of February 2026, planetasport.rs leads Apparel & Fashion in Serbia with 1.65M monthly visits. Its audience skews mobile-first (6.02% desktop / 6.02% mobile), and traffic is down month over month -26.29% and up year over year 0.98%. sinsay.com holds second with 1.28M visits and a mobile-leaning mix (4.95% desktop / 95.05% mobile), while sportvision.rs ranks third with 891.58K visits.

Across the leaders, baur.de is the most mobile-first (100% of visits), whereas massimodutti.com is the most desktop-reliant (89.23%). Momentum favors twinset.ru in the latest month (61,645.45%), while aboutyou.de shows the steepest pullback.

Acquisition patterns also differ: planetasport.rs is driven primarily by search, planetasport.rs by direct, and planetasport.rs by referral; overall, 89 of the top 100 sites are direct-led, 11 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Serbia