Top Hospitality Websites in Estonia

Name: Top websites in Estonia (Hospitality)
Creator: Semrush
License: https://tool3.malikdev.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Estonia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

439.31K

91.74%403.03K

8.26%36.29K

↓7.97%

↑3.86%

Direct

momondo.ee

77.57K

96.33%74.72K

3.67%2.84K

↓16.55%

↑0.96%

Direct

airbnb.com.ee

28.95K

98.62%28.55K

1.38%399

↓25.41%

↓5.03%

Direct

novatours.ee

28.89K

93.59%27.04K

6.41%1.85K

↓23.77%

↓16.15%

Search

kingitus.ee

22.86K

88.19%20.16K

11.81%2.7K

↓21.33%

↓4.91%

Direct

tuusik.ee

15.74K

94.63%14.9K

5.37%846

↓7.09%

↑3.57%

Direct

meresuu.ee

14.87K

100%14.87K

-

↑83.82%

↑7.87%

Direct

agoda.com

14.64K

86.71%12.7K

13.29%1.95K

↓17.98%

↑16.64%

Direct

kalevspa.ee

11.81K

86.6%10.23K

13.4%1.58K

↓12.98%

↓2.76%

Direct

wagenkull.ee

11.02K

96.08%10.59K

3.92%432

↓16.56%

↑41.11%

Direct

grandrose.ee

8.47K

94.82%8.03K

5.18%439

↑259.25%

↑32.05%

Direct

ostrovok.ru

8.46K

100%8.46K

-

↓28.67%

↓21.14%

Referral

spatallinn.ee

7.44K

89.46%6.65K

10.54%784

↑2.99%

↓10.56%

Search

viiking.ee

7.38K

74.93%5.53K

25.07%1.85K

↑32.82%

↑17.68%

Direct

skylinewebcams.com

7.31K

90.17%6.59K

9.83%718

↓3.89%

↓3.47%

Direct

aqvahotels.ee

7.03K

52.67%3.7K

47.33%3.33K

↑23.72%

↑7.9%

Search

accor.com

6.69K

88.49%5.92K

11.51%770

↓10.86%

↑6.58%

Search

terviseparadiis.ee

6.02K

100%6.02K

-

↑39.99%

↓1.52%

Direct

mews.com

6.02K

100%6.02K

-

↓50.74%

↓7.02%

Direct

reisiekspert.ee

6K

100%6K

-

↓24.53%

↓8.53%

Search

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Key Insights on Top Hospitality Websites in Estonia on February 2026

As of February 2026, booking.com leads Hospitality in Estonia with 439.31K monthly visits. Its audience skews desktop-first (91.74% desktop / 91.74% mobile), and traffic is down month over month -7.97% and up year over year 3.86%. momondo.ee holds second with 77.57K visits and a desktop-leaning mix (96.33% desktop / 3.67% mobile), while airbnb.com.ee ranks third with 28.95K visits.

Across the leaders, campingfrance.com is the most mobile-first (100% of visits), whereas meresuu.ee is the most desktop-reliant (100%). Momentum favors momondo.es in the latest month (2,517.22%), while tophotels.ru shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 58 of the top 100 sites are direct-led, 31 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Estonia