General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing10 min read

16 Ecommerce Product Page Examples + Best Practices

Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.

Sergei BezdorozhevMarch 20, 2026

General Marketing16 min read

6 Ways to Build a Search Everywhere Optimization Strategy for 2026

Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.

Leigh McKenzieMarch 19, 2026

General Marketing6 min read

How Semrush MCP Connects Your AI Tools to Live Marketing Data

Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.

Paloma GraciaFebruary 10, 2026

General Marketing12 min read