General SEO6 min read
Generative Engine Optimization: A Practical Guide
Learn how generative engine optimization helps you appear in AI-powered search results.
Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance human judgment with AI-assisted workflows, helping teams produce original, high-impact content as search and discovery evolve. His work spans SEO strategy, content quality frameworks, and adapting content operations for AI-driven search.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
Paid Advertising6 min read
Competitor Ad Spend: How to Analyze Rivals’ Budgets
See how much competitors spend on ads and use the data to plan smarter budgets.
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20 Best Search Engines Compared
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Contributor
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What Is an AI Agent? (And What AI Agents Mean for Your Brand’s Visibility)
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The agentic web: How AI agents decide which brands make the cut
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6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.